7 Bollywood titles to hit Disney+ Hot-star 7 new titles to hit Disney+ Hot-star.
Disney+ Hotstar will be launching a bunch of Bollywood movies such as Sadak 2, Bhuj, The Big Bull, and Laxmmi Bomb, straight to the app. The announcement will be made by Akshay Kumar, Alia Bhatt, Ajay Devgn, among others.
- The Disney+ Hotstar deal busts the myth that only mid-sized films are skipping theatrical releases as the Covid-19 pandemic rages on and theatres remain shut
- The move is strategic for Disney, which rebranded Hotstar, the video streaming service of the Star network, to Disney+ Hotstar.
Disney+ Hotstar, the video streaming service owned by Walt Disney, has announced the acquisition and release of seven Bollywood titles featuring stars such as Akshay Kumar, Ajay Devgn, and Alia Bhatt, directly on the streaming platform, in what is estimated to be a ₹400-crore deal. The move comes close on the heels of high-profile films such as Gulabo Sitabo and Gunjan Saxena-The Kargil Girl going directly to streaming platforms like Amazon and Netflix, respectively.
Disney will also premiere Abhishek Bachchan’s crime drama The Big Bull, romantic action thriller Khuda Haafiz, and comedy thriller Lootcase. The video on demand platform had announced the release of Sushant Singh Rajput’s Dil Bechara last week. While Dil Bechara is available free to viewers as a tribute to Rajput, all the other titles will be available to Disney+ Hotstar VIP and Premium subscribers with screenings starting on 24 July.
Disney+ Hotstar is looking forward to host a bunch of Bollywood movies in the coming months. Films such as Sadak 2, Bhuj, The Big Bull, and Laxmi Bomb are all skipping theatrical releases and arriving straight to the streaming app.
The announcement was made during a special live event on Monday evening, attended by Alia Bhatt, Ajay Devgn, Akshay Kumar, Varun Dhawan, and Abhishek Bachchan. The films will be released between July to October, starting with later actor Sushant Singh Rajput’s Dil Bechara.
Varun kicked off the chat by asking Alia about her new hairstyle and who was the one to cut it. Alia refused to reveal her hairstylist’s name. Akshay said the lock-down is the longest time he has stayed at home and joked that in this time, him and Varun’s father David Dhawan would have made at least 2-3 films.
Akshay said he can imagine how much his fans must miss seeing him on the big screen. He recalled how he would go to watch films with his family every Saturday as a kid. He added that the current situation calls for a change in the way we consume movies. He counted down all the merits of watching movies at their own home on digital platforms like our own show timings and munching on food we like.
Ajay said the good thing about the pandemic is how the industry has realized how they can release their films on digital. “We can make more films, we can make a different kinds of films for theatres and digital platforms,” he said.
Akshay shared two new posters for his film Laxmmi Bomb and said he wanted to make the film for a long time. Akshay said that wearing the saree in the movie was graceful. He appreciated how women are able to do so many things while wearing a saree.
Ajay also shared posters for Bhuj, featuring him and Sanjay Dutt. He said the film is based on a true story and spans over just a day and night.